International House are seeking a Teacher Training Marketing Manager to work at our prestigious site in Covent Garden. 


International House are one of the largest Language Schools in the U.K. hosting over 8,000 language students from over 150 countries each year.


As one of the main providers of Teacher Training in the UK we have decided to maximise the potential of our existing portfolio and expand the programmes we offer.

This new post has been created to ensure that our existing portfolio of products is refreshed and proactively marketed to their respective target markets and that all new products are researched, developed and launched to the market to ensure maximum success.

If you would like a copy of the job description please email careers@ihlondon.com  


The deadline for applications is Wednesday 26th December 2018. 

 
PRINCIPAL RESPONSIBILITIES

  • Promote IH London as a high quality provider of Teacher Training whether it be full or part time, online or face to face.
  •  Understand our portfolio of language options and their target markets and develop an awareness of the markets that we should exploit more effectively.
  • Work with the educational management team that runs the training programmes to understand their business and maintain a strong working relationship between the marketing and operational functions of the product.
  • To contribute to developing a more established Teacher Training department by collating marketing research and pulling data on market state.
  • Develop campaigns to market our Teacher Training options on Social Media and other digital platforms, such as web and online campaigns.
  • Monitor and track the success of our Teacher Training options through marketing campaigns, lead generation and conversion rates, and make appropriate adjustments. 

Person specification

  • The right mind-set to work with a powerful CRM capable of providing structured reports.
  • Excellent written communication skills: ability to product faultless content for business communications.
  • Knowledge of digital marketing techniques.
  • Demonstrable experience in generating leads.
  • Experience of digital marketing skills to drive leads.
  • Analytical skills.
  • Experience in utilising and managing a CRM system.
  • Experience in using Google Analytics, Google AdWords, setting and measuring PPC Campaigns or similar.
  • Experience in updating web content.
  • Commercial awareness: able to work simultaneously to sales and profitability targets.
  • IT literate: intermediate to advanced knowledge of Salesforce, MS Office suite.
  • Self-starter: excellent time management and ability to prioritise, whilst communicating actions to others.
  • Excellent planning and organisational skills.
  • Common sense and lucidity.

Desirable

  • Educated to degree level
  • Experience in education or languages marketing an advantage
  • Fluent in at least one other language.
  • An understanding of Teacher Training products.

 What we offer:

  • Competitive salary. 
  • Excellent Working conditions.
  •  Annual leave: 30 days, plus 8 public holidays.
  • This is a full-time, 35 hours per week, permanent contract. (May include occasional evening and weekend work.)
  • Fun and friendly working environment.
  • Cycle to Work Scheme. Season Ticket Loans.
  • Staff Social Events. 

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