Job Title: Senior Regional Manager (Middle East, Africa & Americas)

Reports to: Global Head of Sales

Location: Flexible, the UK or Middle East is preferred

Salary: Negotiable (Base salary plus performance related bonus)

The Company

Abbey DLD Colleges consists of three high-quality sixth form colleges in the UK. DLD has been synonymous with quality education provision in an international setting since 1931. Today, thousands of students from over 50 countries apply to join Abbey DLD in Cambridge, Manchester or London. Our three colleges offer a vibrant, international setting, modern boarding provision and above all a Gold Standard sixth form education.

Our colleges offer a range of programmes including GCSEs, A Levels, Foundation and BTEC courses. Full details can be found on the Abbey DLD website  

The Abbey DLD Group of Colleges are part of the Alpha Plus Group. Our aim, as a Group, is to provide every child in our care with the best possible start in life. This ethos applies to the 20+ schools and colleges that make up the Alpha Plus Group. More information about Alpha Plus Group can be found here:    


We ae looking for a Senior Regional Manager to join our team. The right candidate for this role needs to have experience of recruiting international student from across these regions and should have a background in working with agents as well as in direct student recruitment.

The role includes line management responsibility so we are looking for someone that is able to successfully manage staff remotely.

Key responsibilities

  • Build and execute an annual and longer term sales strategy for Abbey DLD Colleges across the region
  • Establishing strong relationships with existing and new partners and external stakeholders
  • Work pro-actively to generate innovative ideas to drive market growth
  • Day-to-day management of agents and student enquiries across the Middle East and the Americas
  • Line management of regional staff in Africa, providing coaching, leadership and support 
  • Taking measures to ensure student conversion rates are as high as possible
  • Regularly feedback to senior management on market performance, producing sales reports and analysis where required
  • Participate and contribute to regional and international sales meetings as part of the global sales team

Management of the Agent Student Recruitment Channel

  • Produce and execute an annual agent sales plan to deliver the required student acceptances target for the region
  • Monitor and report on activities and communications with agents using Oracle CRM
  • Create an annual agent visits, events and training plan
  • Be the primary contact for agents
  • Deal with any escalated agent customer service issues
  • Increase the amount of agents Abbey DLD work with and strengthen existing relationships

Management of the Direct Student Recruitment Channel

  • Produce and execute an annual direct sales plan to deliver the required student acceptance targets for the region
  • Monitor and report on activities and communications with direct leads and opportunities in Oracle CRM
  • Ensure SLAs (service level agreements) are met as agreed with the Global Head of Sales
  • Work with digital marketing colleagues to devise online campaigns to generate student interest and applications
  • Build direct presence in the region through networking, referrals, sponsorship, etc.
  • Ensure conversion targets are met by implementing best practice lead and opportunity management processes in coordination with the International Admissions Centre (IAC)

Skills Required

  • Experience in the international education field
  • An existing network of agent contacts in the region
  • Excellent sales management, communication and presentation skills
  • Line management experience
  • Analytical and problem solving skills
  • Competent computer skills including CRM experience
  • Strong organisation and time management skills
  • Fluent in English and a second language, preferably Arabic
  • Results oriented. Proven track record of meeting sales targets
  • Adaptable and flexible
  • Trustworthy, dependable and reliable
  • Builds on a culture of success within the team that is recognised in the industry as leading the way in excellence
  • Passionate about the Abbey DLD product offering
  • Support ad hoc projects as required
  • A flexible approach to working hours and locations including travel
  • Displays a positive, can-do attitude

To apply please visit: 

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