Company
Malvern International is entering an exciting new phase of growth. Listed on AIM and backed by public investments, they are seeking to leverage over 20 years of experience as they expand into the Pathway sector and seek to grow their EFL provision. Malvern International supports students in their development and preparation for success at university and/or their professional careers, through University Pathway programmes, direct entry and English Language courses.
The group comprises of two UK based English language schools - Communicate School in Manchester and Malvern House London, Language in Action Junior Summer Programmes, an embedded on-campus International Study Centre at the University of East London and an off-campus NCUK International Study Centre situated in Malvern House London.
Job purpose:
Key Responsibilities
- To drive and deliver annual sales plans for each target source market. Working with the Global Director of Student Recruitment and team members, to build the regional market development and recruitment strategy.
- Manage the existing agent network and grow key accounts.
- Lead new agent acquisition, onboarding, activation and performance management.
- Manage the student lead and application pipeline, influencing demand generation and conversion as necessary to deliver growth. This will include direct engagement with prospective students, as well as managing the relationship and commercial agreements with agents and other partners.
- Develop a multi-channel recruitment strategy, including, where viable, government sponsorship and partner feeder institutions.
- Provide regular reports on sales progress and sales forecasts.
- Provide market intelligence and performance to business stakeholders in order to support strategic developments.
- Collaborate closely with other Regional Directors and Managers, Director of Sales Operations and the Global Director of Student Recruitment in the EFL division to ensure success.
- To work with colleagues in the University Partnerships Division of Malvern International enabling the co-ordination of regional activities, cross-promoting and referring business opportunities.
- To liaise with Malvern’s Marketing team to bring global marketing plans to regional delivery, and to provide regular feedback on messaging, programme positioning, pricing and campaign performance.
- To work with Sales operations, admissions, and agent support teams to ensure that the pipeline is well-managed, follow-up is timely and efficient, all sales processes are followed, and compliance requirements in student recruitment, admissions and enrolment are met at all times.
- Liaise with Finance teams ensuring effective management of regional budgets and cost of acquisition, supporting commission payments and fee collection where required.
- To support student arrival and engagement at Malvern teaching centres and to ensure the agent network has a strong understanding of how to promote all relevant partnerships and programmes within the portfolio.
Candidate Profile
The Regional Manager LATAM position requires an enthusiastic and independent individual with significant regional networks and market understanding. They will be a strong student recruitment professional who is able to build relationships with an extensive network of partners across the region. As such, this individual needs to be highly driven and motivated by a desire to impact the business and disrupt the market in order support Malvern Internationals expansion as they embark on their next phase of growth.
• Reporting to the Director of Student Recruitment, the successful candidate will be an internationally experienced professional.
• The candidate will ideally have 3+ years’ experience in the sector and be able to demonstrate past success in growing student numbers across the region.
• A credible and connected individual, they will have significant networks with agents and feeder schools in the region.
• The candidate will have the ability to maximise business through the existing customer base, building strong lasting relations.
• Creative and ambitious, they will be a thought-leader in their approach to differentiating Malvern International against others in their market.
• The successful candidate will be enthusiastic, target-driven, and a strong team player with a flexible approach to work. The candidate will be both excited by and comfortable with international travel to accelerate opportunities and will spend approximately 3 months per year travelling (possible that this may be more in the first 12 – 18 months).
Person specification
E =Essential
D =Disirable
Statutory requirements
Eligibility to live and work in LATAM. Meet statutory and organisational child-safeguarding requirements (E)
Qualifications
- Fluent in English (spoken and written) (E)
- Fluent in Spanish (E)
- Certified training in sales and/or marketing programmes (D)
- Degree in business or marketing- related subject and/or from UK University. (D)
Experience and knowledge
- Good understanding of sales and marketing processes in the international education sector. (E)
- Experience of producing sales reports. (E)
- Proven track record in delivering against recruitment targets in the international education sphere. (E)
- Good understanding of the UK education system (E)
- Established relationships with agents and educational consultants in the E Asia region. (E)
- Good understanding of UKVI regulations. (E)
- Good understanding of the international GCSE and Sixth form market. (D)
- Experience of recruiting for other education providers in ELT and University Foundation programmes. (D)
Skills and abilities
- Ability to execute sales plans. (E)
- Excellent verbal and written communication skills. (E)
- Excellent presentation skills. (E)
- Skilled influencer and networker. (E)
- Good relationship management and customer service skills. (E)
- Ability to work both independently and collaboratively. (E)
- Ability to work under pressure and meet tight deadlines. (E)
- Effective and efficient planning, organisation, and time management skills (E)
- Demonstrated ability to use data to analyse and evaluate marketing strategies and use this to inform future market planning. (D)
- Familiar with key social media platforms in the region. (D)
- Good PC and database management skills. (E)
- Experience in utilisation of a CRM system. (D)
- Demonstrated record in managing expenditure within a budget. (D)
- Experience in digital marketing. (D)
Personal qualities
- Has a highly organised approach to work. (E)
- Thrives on exceeding sales targets. (E)
- Ability to work independently with minimal supervision, as well as demonstrated ability to proactively and effectively work in a team environment. (E)
- Acts with integrity at all times. (E)
- Is a champion of the benefits and opportunities associated with international education. (E)
- Adopts a ‘can-do’ approach offering innovative ways of responding to challenges. (E)
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
