The Company

Cambridge Education Group (CEG) is one of the world’s leading providers of pre-university academic, creative and English language courses. We provide pre-university programmes including A level, International Baccalaureate and University Foundation, as well as English Language study, to the growing market of international students seeking to enter the world’s leading universities.

Job Overview

  • Develop, manage, coordinate, and execute agreed upon annual sales plan, campaigns, and activities for Europe, Turkey, SAS to deliver recruitment and sales targets for CATS US and summer programs
  • Develop, manage, and grow key agency account portfolio for CATS Academy
  • Support execution of global sales and marketing initiatives for the CATS Academy brand and Cambridge Education Group
  • Work with the Admissions and Student Advice teams to support optimization of lead nurturing activity and improve conversion rates for CATS Academy

 

Key Working Relationships

  • Director of Student Recruitment, CATS Academy
  • The other brand recruitment teams operating within the region – CATS UK, Stafford House, ONCAMPUS
  • The UK-based agent support, Admissions, Student Advice and conversion teams
  • The CATS Academy marketing teams and the academic & operational teams within CATS Academy

 

Key responsibilities and capabilities

  • Lead campaign activity in the region for CATS Academy – working with agents to organise events and other promotional activity both online and offline – with the objective of making CATS Academy famous!
  • Achieve new student recruitment and revenue targets via European, Turkish & SAS agents in line with enrolment growth, revenue growth, and ROI objectives
  • Achieve CATS Academy brand recruitment objectives for summer programs
  • Effectively manage the CAB/Aramco relationship in accordance to 2019 recruitment targets
  • Support CATS Academy business unit services (pre/post sales), communication, and student retention
  • Support cross-selling opportunities across the Group’s portfolio (CATS UK, CSVPA, Stafford House, ONCAMPUS, etc.) and liaising with colleagues across the Group to support referral of student leads
  • Manage relationships with the regional agency network, including development of key accounts for CATS Academy

 

Key Performance Measures

  • Achievement of annual sales targets in the specified region for the recruitment for CATS Academy students, including summer, as defined and agreed annually
  • Territory and agency enrolment performance, percentage volume growth, and average enrolment performance by agency
  • Conversion rates (by product against target, by territory against target, by key agency against target, etc.)
  • Management of expenditure on sales and marketing activity within the agreed budget and against the targeted return on investment

 

Person Specification

  • An individual with a proven track record of success in international student recruitment
  • A track record of performance in student recruitment via European and/or Russian agents, and the supervision of field-based salespeople is desirable
  • Excellent commercial relationship manager, motivating and developing agents partners to deliver against defined growth targets
  • Able to assimilate into and shape the Cambridge Education Group culture: innovative, flexible, energetic and entrepreneurial
  • Willingness to travel extensively
  • Educated to degree level or beyond
  • Knowledge of and/or working experience in the US education system or US private high school sector is preferable

 

Key Attributes

  • Commercially astute and strong relationship manager
  • Exceptional organisational skills
  • Clear communicator, influencing skills
  • Driven and ambitious
  • Dynamic
  • Intelligent
  • Autonomous
  • Target driven

 

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