Reporting to the Marketing and Operations Director, the Marketing Officer has responsibility for B2B and other sales channels within the agreed geographical area(s), and is responsible for devising marketing strategies and sales targets, and ensuring they are met.

 

The Marketing Officer should be able to work on their own initiative but also as part of a team, and will have a thorough understanding of the language education industry.

 

 

Principal Responsibilities:

Recruiting and Maintaining Educational Tour Operators (ETOs):

•       To source new ETOs in agreed geographical areas

•       To manage correspondence with new, existing and prospective ETOs

•       To record new and prospective clients on the school database, and to ensure that information on existing clients is maintained and up-to-date, including:

·       signed and completed contracts and ETO Agreements

·       references for ETOs

·       contact details of key people

•       To travel within the UK and to relevant destinations overseas to promote the school, and to build relationships with new, existing and prospective ETOs

•       Provide detailed follow ups after international fairs

•       Provide detailed report to marketing director after international trips


Recruiting and Maintaining Individual Students:

•       To respond to enquiries regarding courses and accommodation

•       To follow up such enquiries to maximise the chances of a sale

•       To manage correspondence with new, existing and prospective students

•       To input student information on the school database, including:

·       personal details

·       emergency contact details

·       enrolment forms

·       consent forms (for students under 18)

 

Sharing Information:

•       To pass appropriate information on to relative departments, including:

·       accommodation requests

·       specific academic requests

·       payment requests

·       Group request

•       To participate in weekly meetings, sharing information about future arrivals and future operations of the school

•       To pass on any young learner bookings and groups to operations to finalise

•       Reconciling commission invoices before being sent to accounts

 

Marketing Materials:

•       To ensure that the school has sufficient stock of current and future marketing materials

•       To assist the Marketing and Operations Director with the development of new marketing materials

•       To seek feedback from clients on marketing materials

•       To ensure marketing materials are distributed to clients

•       To create and submit adverts for industry publications and social media

•       Keep online agents and platforms up to date

 

Dealing with Clients:

•       To meet ETOs in a professional manner

•       Providing a meet and greet service for groups, individuals and others at airports or residences as required

 

Product Development:

•       To work with school management to understand the products that need to be sold and their target market.

•       To work with the Marketing Director to position the school’s products in the current marketplace.

•       To assist in development of products for new and existing markets

•       To work with the Marketing Director to ensure the school is proactive in preparing for future market developments

•       Work with the marketing director to put together a yearly marketing plan

 

Groups

Accurately quote for groups

Accurately portray the school in group requests

Ensure group quotations and documents are filled accurately

Make sure detailed information is passed onto operations team to follow up on the group

Provide a meet and greet service to groups

 

Digital marketing

Assist the digital marketer on preplanning social posts relevant to their market

Assist in putting together email campaigns for their market

Work in finding social media influencers to boost the brands reputation

Work with the marketing director to put together a yearly digital marketing plan

 

 

Other:

•       To maintain a professional appearance and approach to enhance the reputation of the school

•       To assist the Marketing Director with any other duties within the scope, spirit and purpose of the job

•        

 

Safeguarding Responsibilities

Burlington School is committed to safeguarding and promoting the welfare of its students, and expects all stakeholders to share this commitment. All stakeholders must be aware of their responsibilities under legislation regarding Safeguarding, Health and Safety, and the Prevent Duty.

 

It is the responsibility of all staff to promote the safeguarding the welfare of children and young persons for whom they are responsible, or with whom they come into contact.  All staff must adhere to and ensure compliance with the school’s Safeguarding and Welfare Policy, and the Staff Code of Conduct at all times.

 

If, in the course of carrying out your duties, you become aware of any actual or potential risks to the safety or welfare of children in the school you must report any concerns to the school’s Designated Safeguarding Lead.

 

 

Burlington School is an equal opportunity employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race.

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