International House London is a renown and leading independent language school based in Covent Garden, London.  We provide both general and business English language courses for overseas young and adult students and other modern language courses for students from the London area.  We are also a pre-eminent Teacher Training school for language teachers worldwide.

We are a leading member of the International House World Organisation which comprises over 150 schools in more than 50 countries worldwide.

International House London is accredited by the British Council (Accreditation UK) and by the international EAQUALS organisation.  A full description of our activities including the latest trustees’ report and accounts is available on our website:  www.ihlondon.com/about/ih-trust

The company has grown significantly over the last five years and is currently looking for a dynamic, energetic and highly motivated individual to deliver outstanding levels of sales growth and customer experience.

Principal Responsibilities:

Promote IH London as a high quality provider of Central London face-to-face language options covering professional and social markets.

Understand our portfolio of language options and their target markets and develop an awareness of the markets that we should exploit more effectively.

Work with the educational management team that runs the languages programme to understand their business and maintain a strong working relationship between the marketing and operational functions of the product.

To contribute to developing a more established Languages department by collating marketing research and pulling data on market state.

Develop campaigns to market our Languages options on Social Media and other digital platforms, such as web and online campaigns.

Monitor and track the success of our Language options through marketing campaigns, lead generation and conversion rates, and make appropriate adjustments.

Manage discounts and promotional activity proportionate to class take up, seeking to maximise revenue.

Work with the Marketing Manager on agreed campaign budgets, but also justify marketing expenditure in relation to sales and ROI. Through analysing class take-up rates, competitor analysis and market knowledge recommend changes to Language options.

Produce reports on marketing activity, class fill rates and revenue earned.

An awareness of customer needs analysis and channelling to increase reach and response rates.

Responsible for the annual pricing review of  Language programmes.

Person specification

Key skill areas

The right mind-set to work with a powerful CRM capable of providing structured reports.

Excellent written communication skills: ability to product faultless content for business communications.

Knowledge of digital marketing techniques.

Demonstrable experience in generating leads.

Experience of digital marketing skills to drive leads.

Analytical skills.

Experience in utilising and managing a CRM system.

Experience in using Google Analytics, Google AdWords, setting and measuring PPC Campaigns or similar.

Experience in updating web content.

Commercial awareness: able to work simultaneously to sales and profitability targets.

IT literate: intermediate to advanced knowledge of Salesforce, MS Office suite.

Self-starter: excellent time management and ability to prioritise, whilst communicating actions to others.

Excellent planning and organisational skills.

Common sense and lucidity.

Desirable

Educated to degree level

Experience in education or languages marketing an advantage

Fluent in at least one other language.

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