Marketing Manager (New Launches)

Location: Remote/London

Working Schedule: 40 Hours Per Week

Salary: £40,000 to £45,000


Who we are: Oxford International

Oxford International Education Group is a private education company committed to creating life-enhancing experiences for students worldwide. Since 1991, we have grown into a global force in international education, helping more than 50,000 students every year further their learning.

We offer academic English courses at schools in the UK and North America and routes to Higher Education through partnerships with universities across the UK, Europe, and the United States. Today, more than 40 UK institutions use our technology suite. In recent years we have spearheaded digital innovation and growth through our Digital Institute, which delivers online and hybrid academic and vocational courses taught by accredited and experienced teachers.

We are quality focused, with a strong desire to lead in our market sectors. We are dedicated, enthusiastic and like-minded, with a genuine interest in what we do. Our values are at the heart of our business and have been since we started 29 years ago – they are the secret of our success. Care, passion, creativity and integrity are qualities we look for in our staff and are as important as the knowledge, experience and expertise you bring. All our jobs involve working with (or marketing to) young people. As such, the recruitment and selection process is rigorous. If you do join us, you’ll find that it’s worth the effort; we’re a nice bunch of people and value your individual contributions.

The impact of the Marketing Manager (New Launches)

As marketers at Oxford International, we are professional linchpins tasked with delivering growth and digital innovation, whilst projecting core brand values in everything that we do. We are driven by data, revel in testing & learning, are focused on outcomes, and place a high value on initiative and innovative thinking. Through synergies and a collaborative spirit, we are greater than the sum of our parts.

Our organisation is experiencing rapid growth, and this means that we need an experienced Marketing Manager to define and help deliver new initiatives, then smoothly hand them over to operational marketing teams as Business As Usual (BAU) activity. This is a great opportunity for an outstanding Marketing Manager to join the team and own discrete projects that strengthen our portfolio and diversify and grow our customer base. We would expect a successful candidate to take over ongoing work, as well as actively shape and influence fresh new projects.

Job Purpose

The ideal candidate will be first and foremost an enthusiastic marketer. They will have a passion for creating and optimising customer journeys across both Business to Consumer (B2C) and Business to Business (B2B) audiences. They will embed positive customer experiences, strong brand positioning and well-articulated value propositions across workflows and processes. And they’ll see opportunities for templating the learnings from one launch to make future projects faster, more robust, and more efficient.

They will take the lead on agreed marketing initiatives, starting with initial brainstorming and research, delivering implementation and production, debriefing and reporting to improve our workflows, and eventually handing over as BAU to other teams. Such initiatives will plan for, cost out and drive clear paths to success for go-to-market of new products and propositions, whether this is onboarding new higher education partners, or delivering tangible outcomes from well-defined time-bound projects. They will be an integral part of the Marketing team, steering and shaping the direction of New Launches working hand-in-hand with colleagues from other teams across the business.

In addition to practical marketing experience, and well-developed planning skills, we need an individual able to handle several projects simultaneously, and with soft skills enough to lead colleagues and stakeholders to successfully launch new products and new opportunities to study. Although not essential, experience in the education sector and youth marketing are beneficial.

Main Duties and Responsibilities

Promote ‘good marketing’

  • Use marketing know-how, including brand positioning, value propositions and portfolio analysis to provide a good foundation for every New Launch
  • Tie lead generation, effective conversion and positive customer experiences together into a smooth customer experience
  • Embed marketing KPIs and SLAs into process design

Own New Launch delivery

  • Take personal responsibility for positive outcomes so that plans meet agreed deliverables
  • Promote a smooth handover of New Launches to operational teams
  • Develop best practice templates for future New Launches
  • Communicate effectively
  • Make sure that internal and external stakeholders have a high-level understanding of New Launch aims, requirements, progress and risks, so that their needs are addressed, and expectations managed
  • Communicate complex plans confidently to non-marketers and stakeholders both inside and outside Oxford International

Manage dynamically

  • Get New Launches rolling even with initially incomplete briefs
  • Expect change, anticipate impact and adapt activity in response to external influences
  • Manage a suite of New Launch plans so that milestones, outcomes and budgets are clearly defined, monitored and actioned

Work collegiately

  • Engage with colleagues in other internal teams, such as Business Development, Sales & Recruitment and Admissions, co-ordinating their departmental plans with Marketing’s New Launch plans
  • Draw on external resources, such as specialist in design, quality assurance or software platforms when needed to navigate around roadblocks, hit milestones and deliver successful New Launches

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

Person specification

Statutory requirements

  • Eligibility to live and work in in the UK;
  • Undergo an Enhanced DBS disclosure check or overseas equivalent


  • Educated to a minimum of degree level
  • A professional marketing qualification

Experience and knowledge

  • Significant previous experience of working in a marketing role, with a focus on portfolio management and new product launches;
  • Experience defining structure for marketing workflows, such as value and brand propositions
  • Experience with content and content management systems
  • Evidence of creating and using metrics to guide marketing activity
  • Experience in producing marketing collateral such as brochures, flyers    and presentations;
  • Experience of digital marketing and website management
  • Knowledge of the education or youth sector
  • Experience with Knowledge Bases

Skills and Abilities

  • A solid understanding of successful marketing principles and how to deploy them in practice;
  • Excellent verbal, written and presentation skills;
  • Excellent interpersonal skills and the ability to engage with a diverse  range of stakeholders;
  • Ability to drive change and lead a team of colleagues and subject matter experts
  • Excellent time and project management skills with the ability to  juggle a range of competing demands;
  • Able to build relationships and work  across teams;
  • Excellent IT skills including PowerPoint and Excel;
  • Able to work collaboratively and on own initiative;
  • Able to prioritise and respond effectively to new challenges at short notice.
  • Experience with project planning tools such as MS Project

Personal Qualities

  • Fast-paced and confident, team player who loves shaping marketing activities and owning a region
  • Organised, focused and process driven
  • A positive, ‘can-do’ approach to work
  • Flexible and able to adapt to changing priorities
  • Committed to producing the work of the highest standard and to deadlines
  • Resilient and tenacious
  • Enjoys shaping and enhancing activities, always looks how to create better results
  • Will to test, measure, learn and improve

How to apply

In the first instance please send a CV and covering letter to

Closing date: 16th October 2022

We do reserve the right to close this advertisement early if we receive a high volume of suitable applications.


For more information on Oxford International

Please visit our corporate site:

Or, you can also visit our divisional websites: &


OIEG is committed to safeguarding and promoting the welfare of children. The post holder’s responsibilities for safeguarding the welfare of the young students in their care are to adhere to the OIEG Child Protection Policy.

Oxford International is an equal opportunity employer. Every applicant and employee has the sameopportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status

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