Head of North America - India

Location: India

Working Schedule: 40 hours per week

Salary: Competitive

Start Date: ASAP

Job purpose

With direction from the Regional Director this role is to provide effective professional support for the University Partnerships strategic and operational recruitment objectives for North America across India.

The role requires exceptional leadership ad interpersonal skills including the ability to build strong internal and external relationships, the ability to communicate clearly and concisely across a diverse set of audiences, aa well as negotiation and influencing skills. The successful candidate will be enthusiastic, target-driven, and a strong team player with a flexible approach to work. The role will include regular domestic travel with occasion international travel. It is expected that the post-holder will have a minimum of 4 years’ experience recruiting students to the USA, Canada or both.

Main responsabilities


  • To be the strategic lead for North America Recruitment in India and a member of the Leadership team within the Asia region, deputising the Regional Director where required
  • To own and drive the strategy for recruitment for North America in India, in consultation with the Regional Director and Global Sales Director
  • To work with the Regional Director to achieve the recruitment targets for our colleges and University Partnerships across the USA & Canada.
  • To lead a team of Regional Managers to recruit students from their respective areas within India
  • To ensure each Regional Manager within the team achieves or exceeds their own individual target enabling the post holder to achieve target for the region.
  • To work with colleagues in Admissions to ensure that requirements are competitive and in line with competitive market standards, ensuring the pipeline is moving and addressing other admissions issues that may arise
  • To work with colleagues in Marketing to ensure relevant marketing materials needed for the region are produced in a timely manner and that any planned campaigns are launched in time to deliver targets
  • To work with colleagues in Conversion to ensure conversion campaigns are built to drive the maximum conversion rate through advanced planning and the right messaging.
  • To build effective working relationships with the Colleges and University Partners to deliver collaborative recruitment activities to achieve enrolment targets.
  • To build strategic, market leading relationships with our agents across India that drive our growth and market presence, enabling targets to be met or exceeded.
  • To develop a strong understanding of the Oxford International overall brand positioning, brand messages, subject provision and the unique positioning, provision and strengths of the Pathways Colleges and to use these to effectively promote the colleges to students, parents and key influencers in a range of priority markets.
  • To be fully conversant with the admissions criteria, policies and procedures to ensure that all recruitment activities are compliant
  • To attend recruitment events and advise/counsel students
  • To support effective relationship management with respect to overseas recruitment representatives, including undertaking a liaison role with agents in particular priority markets, identifying potential new representation in markets where the Pathways is not currently represented, and offering training for counsellors.  With direction from the Regional Director and in collaboration with colleagues from across the Marketing and Student Recruitment department, to support effective communications across Oxford International’s overseas network.
  • To provide comprehensive reports on market visits where required, to disseminate these reports appropriately within the organization and to ensure that market intelligence gained through recruitment activity is fed back to colleagues within the Marketing and Student Recruitment Department and to Colleges to inform future activity and the development of new products and services.
  • To work collaboratively with other colleagues in the recruitment team in disseminating and providing training for staff across the organization who are engaged in student recruitment activities.
  • Any other such duties deemed reasonable within the scope of the role that are required by the business

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities. It may be subject to periodic revision to meet business requirements.

Person specification

Statutory requirements

  • Eligibility to live, work and travel freely in country of the position
  • Meet statutory and organisational child-safeguarding requirements


  • Educated to a minimum of degree level
  • Fluent in English (spoken and written) and at least one of the languages spoken in the region of responsibility
  • Certified training in sale and/or marketing programmes
  • Degree in a business or marketing-related subject

Experience and Knowledge

  • Significant experience in educational sales in order ‘to hit the ground running’ and have an immediate impact
  • Excellent understanding of sales and marketing processes in the international education sector
  • Excellent knowledge of the region and its market trends
  • Excellent knowledge of the international HE and/or 6th Form market
  • Demonstrate in-depth knowledge of the products associated with international HE and/or 6th Form
  • Experience of producing sales reports
  • Good knowledge of Oxford International’s portfolio of products and partners

Skills and abilities

  • Ability to develop and execute sales plans
  • Excellent verbal and written communication skills
  • Excellent presentation skills
  • Skilled influencer and networker
  • Good relationship management and customer service skills
  • Ability to work both independently and collaboratively
  • Ability to work under pressure and meet tight deadlines
  • Good PC and database management skills
  • Language skills: Good written & spoken English and Mandarin Chinese 

Personal Qualities

  • Has a highly organised approach to work
  • Thrives on exceeding sales targets
  • Acts with integrity at all times
  • Is a champion of the benefits and opportunities associated with international education
  • Adopts a ‘can-do’ approach offering innovative ways of responding to challenges

How to apply

Please apply by sending a full and up to date CV with a one page covering letter outlining why have you applied and a summary of essential skills/experience to swan@oxfordinternational.com

Oxford International is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service.

Oxford International is an equal opportunity employer.  Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status


Apply for this job