About the job
The International Schools Partnership (ISP) is a growing group of international schools which believes in amazing learning and is committed to getting better all the time. And we are looking for a Group CRM Manager to be based remotely in the UK, Europe or Dubai, with occasional travel.

 
About ISP

 
The International Schools Partnership (ISP) is a growing group of committed colleagues, in financially responsible schools around the world, all of which aim to be the school of choice in their local area. Learning is at the heart of everything we do for our students, colleagues, and parents. We are committed to getting better, all the time.

 
ISP was founded by an experienced team of committed educationalists and operators who have worked together over many years. Our growing group of private schools located in the UK, the USA, Canada, Spain, Italy, Switzerland Costa Rica, the United Arab Emirates, Qatar, Malaysia, Mexico, Chile, Colombia, Ecuador and Peru and Vietnam educate children and students from 2–18 years of age. We have now expanded to 57 schools that employ over 8,000 staff and deliver multiple curricula to over 46,000 students located across the globe.

 
We believe that successful schools are the ones that put learning at the heart of everything

they do, always aiming to create rounded individuals that can forge successful careers and lives, in a rapidly changing world. Our goal is to enable our schools to be the leading school of choice in their local area. At ISP we continue to engage with schools around the world that are interested in becoming part of our global group of schools and look forward to welcoming more students and staff to the group.


About the role

 
Located in the UK, Europe or Dubai, reporting to the Group Head of Technology we are seeking to hire a Group CRM Manager, to support our extended roll-out and ongoing development of our use of HubSpot CRM in our marketing, student admission and retention efforts within our schools and regions (we use HubSpot as our CRM system for managing and tracking interactions with student prospects and families).

We are looking for a Group CRM Manager who will join our Technology team to help us support our internal users and engage with our external audiences, namely parents seeking to enrol their children in international and private schools. The individual will be responsible for business partnering with the Regional Marketing Directors and their respective marketing and admissions teams, to ensure the teams are supported across all key functional areas of HubSpot so ISP meets its’ student enrolment and retention objectives.

Detailed knowledge of HubSpot is essential for this role (ideally acquired in a commercial education context). You will be expected to collaborate with our other HubSpot experts across our regions to share best practices, ensure reliable HubSpot operation across all ISP time zones, and provide fast, accurate, friendly internal operational and reporting support.

 
Key Responsibilities:

 
HubSpot Administration:

  • Configuration and management of HubSpot features to implement ISP business processes for marketing, and student enrolment (with associated reporting).
  • Collaborating with Group technology team members on designing, configuring, and maintaining HubSpot integrations and aligning with admissions processes across regions.
  • Working cross-functionally to ensure data sync, data integrity, and data consistency in our HubSpot environment.
  • Being a champion for HubSpot and training our team on the platform and features. Selling the benefits of the system to our regions and schools.
  • Identifying areas where HubSpot can further improve our internal processes and increase student enrolment.
  • Keeping up to date on HubSpot's latest features and enhancements and sharing that with our stakeholders and teams to enhance conversions.
  • Product owner, managing ongoing group contract, license, training, and development requirements
  • Managing user provisioning and de-provisioning.

 

Campaign Execution:

  • Deploy engagement campaigns, using themes defined by marketing, distribution, and design teams, that meet our quality standards and improve student conversion.
  • Support regional teams with the delivery of content and media schedules including the creation of workflows and the automated assigning of contact owners, properties etc.
  • Grow leads and organic brand awareness in the online marketplace using the email nurturing functionality and any other HubSpot best practices to further support better conversions.
  • Optimize our marketing automation and nurturing processes with a multi-channel strategy.
  • Establish analytics to continually refine and improve our conversion process.

 IT Administration:

  • Collaborate with IT staff as needed on IT administration and support requests.
  • Receive directions to specific IT tasks and workflows.

 HubSpot Features

Be expert and capable in using the following features in HubSpot:

  • Account-Based Marketing
  • A/B Testing
  • Ad Management and Retargeting, Audiences
  • Blog set up and management
  • Contacts (Maintenance, Duplicate Management, List Management, Data Quality enforcement)
  • Conversations Inboxes, Live Chat
  • Custom Objects and Properties
  • Custom Integrations (with other web apps and back-office systems)
  • Data Sync / Export
  • Deals and Pipelines
  • Email Templates, Open / Click / Reply Tracking, Scheduling, Snippets, Email Plugin Integration, etc.
  • Forecasting
  • Forms
  • Funnel Lifecycle
  • Meeting Scheduling Links
  • Notifications
  • Quoting (Line Items, Products, Digital Signature, etc.)
  • Reporting / Custom Dashboards
  • Revenue Attribution
  • Site Analytics, Visitor / Prospect Identification
  • Social Media
  • SEO
  • Service Ticketing
  • SSO
  • Tasks / Task Queues
  • User, Group, and Role / Permissions Management
  • Workflow Automation

 Experience:

  • Bachelor's degree in Business, Computer Science (or equivalent).
  • 3+ years’ experience implementing and managing HubSpot CRM.
  • 5+ years’ additional experience implementing and managing other CRM products (salesforce, MS Dynamics) useful.
  • Advanced Microsoft Office skills, such as Excel and Power BI.
  • Experience compiling data and producing management information reports.
  • Knowledge in general IT / computer troubleshooting and problem-solving procedures.
  • Active listener, clear communicator, problem-solver, and flexible.
  • Corporate IT or Operations experience.
  • Marketing or Advertising experience.
  • Proficiency with other marketing and sales platforms and tools.

 Safeguarding

 


We are committed to safeguarding and promoting the welfare of children and young people and expect all our staff and volunteers to share this commitment. All post holders are therefore subject to appropriate vetting procedures and satisfactory Criminal.

Background Checks or equivalent covering their previous employment including:

An enhanced DBS disclosure / police check from country of residence / birth and any country of residence within the last 10 years.

The receipt of at least two satisfactory references.

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