The College Board, a national educational organization with global reach, is conducting a search for an Executive Director of East Asia & the Pacific Market Management who will be responsible for all business development and customer interaction activities in the region to maintain and expand usage of all College Board programs with particular focus on the Advanced Placement program, pre-AP, and the SAT suite of assessments.

This position is initially based out our New York City headquarters and may move to East Asia, and reports to the Vice President of our International business unit.  

Who You Are

You possess deep knowledge of secondary and higher education in the region as well as the broader political/social environment impacting education.

You have strong connections to schools, higher education institutions, government agencies, and other key influencers in the region.

You have the creativity to envision how the College Board’s flagship programs (AP, pre-AP, SAT, PSAT) can serve students and educators within the educational context of the region both currently and in the future.

You understand the balance that the College Board needs to strike as a mission-focused organization operating within a competitive business environment to improve educational opportunities and outcomes for students.

You are an enterprising, self-starter who thrives on new challenges and will find ways to get in the door of key influencers to earn their trust, respect, and business.

You are results-oriented and comfortable with setting and being accountable for sales goals.

You are comfortable with both collaborating with a remote team or flying solo as the situation demands.

Willingness to relocate to the East Asia region in 1-2 years, if necessary.

Key Responsibilities

Developing and executing on a strategic business plans to drive adoption of College Board programs (AP, pre-AP, PSAT, SAT) across the region to meet growth goals

Managing staff to develop account specific plans for developing new relationships and driving adoption of College Board programs in their regions/territories to achieve volume and growth goals

Leading special projects impacting the region such as evaluating how to establish greater presence in the region

Managing existing relationships and building new relationships with schools, educational agencies and institutions, vendors, and other key education influencers in the region with the express objective of growing usage of College Board programs (AP, pre-AP, PSAT, SAT) in a fiscally responsible manner in priority geographies

Managing relationships with key partners & vendors in the region to deliver College Board programs;  assisting with negotiations with key partners & vendors in the region, where appropriate

Collaborating with the Chinese Language and Culture Initiative team to support relationships with decision makers at the national and provincial level in China to influence policies related to College Board programs

Ensuring the effective communication of all market-based trends in education, political atmosphere, and competitive environment with International team members and broader College Board staff

Collaborating with relevant International team members to communicate critical constituent requirements and develop solutions to address those requirements in the context of College Board programs and infrastructure

Having a deep understanding of College Board programs to expertly articulate the value proposition of College Board programs in both public and private settings with government leaders, school leaders, educators, students, parents, and other influencers in education in the region

Building College Board’s reputation and brand across the region, particularly in China, while balancing the sensitive nature of our programs in the political context


A Bachelor’s degree is required; an advanced degree in a relevant field education is preferred

A minimum of 10 years of sales and/or education experience in the region, especially China


Related Skills & Other Requirements:

Ability to think creatively about fresh approaches to challenges.
Excellent analytic and quantitative skills, including ability to identify and obtain needed data to confirm/backup hypotheses
Superior verbal and written communication skills to present to internal executives and externally in public settings
Problem solving and negotiation skills
Strong interpersonal skills
Computer literacy, including Microsoft Office applications
Knowledge of customer relationship management (CRM) strategy
Ability to effectively handle multiple situations simultaneously
Willingness and ability to travel extensively (up to 60%)

College Board Benefits

We offer our employees an outstanding benefits package which includes 4 weeks of paid time off, a generous retirement savings plan, tuition reimbursement and ongoing professional development and training.


If you are interested in joining the College Board’s in this position and you meet our qualifications, we encourage you to apply by submitting your resume and a brief, introductory cover letter through our Careers page at


The College Board’s mission is to connect students to college success and opportunity. We are a not-for-profit membership organization committed to excellence and equity in education. Among our best-known products are the SAT®, PSAT/NMSQT®, and Advanced Placement Program®.  

The College Board is committed to diversity in the workplace and is an Equal Opportunity Employer. The College Board participates in E-Verify, a service of DHS and SSA, where required.  Please understand that only qualified applicants will be contacted.



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