Reporting to the Vice-Provost and Associate Vice-President (International) and the Executive Director International Relations & Recruitment, the Director International Recruitment and Transnational Programs provides leadership to ensure that UAI develops and implements effective strategies and programs to generate best possible recruitment results to quality of students, diversified backgrounds of students, and best possible fit with University of Alberta’s academic profile. Such strategies should be based on the most innovative practices and should reflect best possible cost-benefit outcomes.
The Director will work closely with faculties to develop international recruitment strategies and transnational programs that best serve academic purposes with the individual faculties whilst the focus of UAI recruitment efforts continue to be with undergraduate recruitment and the expansion of transnational programs such as articulation and joint education programs. UAI will ensure that the University is moving to an integrated approach of all international recruitment as relating to various types of undergraduate, graduate, graduate programs (research-based and course-based), ESL, including bridging programs and short-courses in non-degree programming.
The Director will ensure that UAI and the University more broadly are well informed on relevant trends and developments in the international education market, to make best use of evolving opportunities, including in transnational education. The Director will lead proactive communication in UAI’s relations with faculties and other units in the University to create awareness of opportunities and risks associated with the University’s recruitment efforts at all levels and will thus be the key person in charge of all risk management implications of international recruitment plans and activities at the UA. Working closely with the Registrar’s Office and faculties, the Director will ensure best possible collaboration in the interface with international recruitment applications and admission interfaces. She/he will inspire university-wide conversations on international admission standards and best practices of international articulation and joint programs. The Director will work very closely with the Registrar’s Office to lead UA’s contributions of scholarship and bursary programs for international students.
Building on UA’s strong leadership on international recruitment and the presence of international students on our campus, the Director will communicate UA’s expertise and experience within the international education community of Canada and beyond. He/she will make sure that UA’s strong performance records are being widely recognized.
1. Develop the planning and overseeing of implementation of all international graduate and undergraduate recruitment as well as leadership with the University’s broader international recruitment and project acquisition efforts. Activities include:
- Overall integrated planning of international recruitment efforts.
- Initiates working relations and close collaboration with faculties and departments to ensure a clear understanding of their recruitment interests, challenges and opportunities by maintaining a deep awareness of faculty/dept. needs, trends and issues.
- Provides leadership to developing longer and shorter-term recruitment targets and strategies:
- ensuring that such targets and strategies are well aligned with overall UA planning, the comprehensive institutional plan and Alberta government directions
- In collaboration with the Office of the Registrar and Student Awards assume responsibility for designing best possible mechanisms of scholarship support as an integral part of UA international recruitment strategies.
- Works to integrate international recruitment strategies at all levels with overall international relations strategies
- Leads overall accountability on recruitment success in terms of quantitative goals, diversification goals, and student quality goals.
- Sets up systems for ongoing cost-benefit analysis of all international recruitment activities within the University
- Sets up systems for ensuring best possible results of international recruitment in terms of academic quality of students as measured in retention rates and graduation success.
2. Leads the development and implementation of transnational education programs
- Lead expert on transnational education for the University
- Provides leadership in researching best practices in transnational education
- Advocates transnational education with academic stakeholders in faculties
- Works with the Regional Managers to identify and assess potential opportunities
- Work with Regional Managers and faculties to design and develop transnational programs
- Provides leadership and collaboration with other relevant units and stakeholders on the design and development of international pathway and foundation year programming
- Contribute to the development of articulation and transnational education agreements
3. Leads the management and implementation of all international recruitment services and programming within UAI
- Directs and manages all recruitment related staff
- Designs integrated international recruitment plans for any relevant cohorts (specific academic programs, specific faculties, and specific student levels)
- Design, oversee implementation and evaluations all recruitment mechanisms such as international recruitment travel, design of marketing materials for international recruitment, internet and social-media-based international recruitment strategy, use of alumni in international recruitment, etc.
- Allocates resources to specific targets and ensures reliable and effective resource management.
- Develop and leads all UAI specific mechanisms for accountability to regard to international recruitment activities.
- Uses sound data and analytics to measure and guide successful recruitment strategies and initiatives
4. Leads the management of agent relations, contracts and performance metrics
- Lead the overall development and implementation of an agent strategy that supports the diversified recruitment strategy, and is aligned with overall UA goals
- Manage agent’s contracts, including negotiating, developing and monitoring
- Develop and implement the agent training strategy to ensure that agents can appropriately represent UA in all selected recruitment markets
- Manage agent performance issues as they arise, working closely with agents to find a resolution.
- Assess the viability of agent contracts relating to performance metrics
- Track success rates over the short-term and long-term and provide regular reports to the VP,
- ED and other stakeholders throughout the year
5. Overall international recruitment and transnational education strategy
- Initiates and leads University-wide conversations on integration of international recruitment and transnational education activities
- Ensures unified brand identity across all international recruitment and transnational education activities
- Ensures best possible use of synergies between various sectors of international recruitment
- (undergraduate, graduate, ESL, non-credit programming, pathways and articulations, etc.)
- Researches and develops a campus-wide model for international recruitment and transnational education to lead the discussion at UA for future excellence (i.e. including researching best practices)
- Champions UA as a leader in internet-based and social-media recruitment
- Establish metrics for results-based recruitment evaluation, i.e. ensuring that all other recruitment efforts are being analyzed in light of their respective impact compared to internet and social-media based recruitment
- Reports directly to the Vice-Provost & Associate Vice-President (International) and Executive Director International Relations and Recruitment
- Works closely with leaders in UAI, collaborating closely with senior leadership to provide expertise and find synergy in strategic approaches
- Unit staff complement includes 5 full-time staff
- IRR is responsible for the offshores recruitment of international graduate and undergraduate students
- Manages a network of key University partnerships and maintains contacts with a significant number of foreign governments, associations, and agencies
- National and international travel is required
KNOWLEDGE, SKILLS AND ABILITIES:
Post-secondary degree required; Masters preferred. University of Alberta degree preferred.
- Experience building transnational programs
- Solid knowledge and experience working with stakeholders such as post-secondary education (both Canada and international), agents, high schools, etc.
- Research, analytical and writing skills
- Project development and management skills
- Solid understanding and experience of post-secondary university credential transfer and evaluation (both Canada and international)
- Solid knowledge and experience of transnational education programs and pathway and foundation year programs
- Highly developed problem-solving, critical thinking and crisis communication skills
- Ability to manage time well, meet multiple deadlines and prioritize projects
- Ability to work independently and as part of a team
- Ability to function effectively in a cross-cultural setting
- Experience in public relations, promotion and recruitment, and communications
- Public speaking skills
- Time management and a strong ability to multi-task
- Second language preferred
- Experience with international student recruitment, marketing and agent relations
- Knowledge of the role agents play in international recruitment
- Knowledge of U of A's education programs with a special focus on undergraduate programs
- Knowledge of general and specific admission requirements for the Alberta system and major international education systems are an asset
In accordance with the Sessional and Other Temporary Staff Agreement, this position is for a term length of three years with the possibility of renewal and offers a comprehensive benefits package found at: www.hrs.ualberta.ca. The annual salary range is $68,004 - $112,917 CDN.
To assist the University in complying with mandatory reporting requirements of the Immigration and Refugee Protection Act (R203(3) (e)), please include the first digit of your Canadian Social Insurance Number in your application. If you do not have a Canadian Social Insurance Number, please indicate this in your application. This post is also open to non-Canadians.
This position is located in Edmonton, Alberta, Canada.
The PIE Talent is handling the recruitment for this role on behalf of the University of Alberta. Any applications made direct to them will be forwarded back to us. To apply please click on the ‘Apply’ button below, or to arrange an informal chat about the role please email firstname.lastname@example.org with your CV or a link to your LinkedIN profile. In your application or correspondence please include where you saw the position advertised.