Bell was founded by Frank Bell, a University of Cambridge graduate, with a love of languages and a vision to promote intercultural understanding through language education.

Frank’s inspiration came from his time as a prisoner of war during the Second World War. In the harsh conditions of the camp, he taught his fellow prisoners Spanish and French, a simple act of defiance that quickly led to the creation of a secret university which taught a broad range of subjects.

After the war, Frank Bell returned to England where, reflecting on his experiences, he became convinced that the route to international co-operation and understanding lay in learning. This led him, in 1955, to open his first language school in Cambridge, which still operates today.

Since then, Bell has grown from one prestigious English language school in Cambridge to an internationally recognised, high-quality education business which unlocks the world for its students through learning English and learning in English.

Established in 2012, the Bell Foundation, part of the Bell Educational Trust, plans to continue this vision by working to overcome exclusion through language education.


To achieve budgeted sales targets for the markets within Asia.  To retain and develop existing clients. To secure new customers and routes to market while supporting the development of other Bell Regional streams


  • Assume the role of strategic Regional specialist. Maintain an expert and up to date knowledge of both the ELT and broader educational sector, monitoring trends & competitor activity and reporting on market intelligence
  • Devise, agree and deliver regional and country sales plans
  • Achievement of annual sales targets and agreed KPIs
  • Develop an effective network to provide market intelligence and access to new business opportunities both inbound and outbound
  • Maintain an expert and up to date knowledge of both the ELT and broader educational sector, monitoring trends & competitor activity and reporting on market intelligence
  • Maintain in-depth product knowledge of Bell’s complete portfolio
  • Manage and develop key accounts 
  • Drive repeat sales through B2B relationships/networks 
  • Deliver new sales opportunities through a combination of additional relationships, additional routes to market and creative product mix opportunities


 - Strong leadership skills at a senior sales level with a proven track record of building highly successful business relationships.

 - Evidence of success in international student recruitment.

 - A strong track record of performance in Asia.

 - Personalised approach to managing multiple business relationships of diverse cultural backgrounds

 - Highly commercial and analytical, with extensive business development management experience.

 - Excellent commercial relationship manager, motivating key business partners to perform

 - Ability of developing professional sales capabilities through the management of third party relationships

 - Considerable experience of effective relationship building and management with key stakeholders at international levels

 - Experience of working in a business development role in a demanding & pressured sales environment in order to achieve sales targets

 - Good administrative experience

 - Experience of developing new business 

 -Experience of sales within the education sector 

 - Account management experience

 - Experience of using a CRM system

 - International experience

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