Burlington School is recruiting a Marketing Officer for its busy year-round school based in South West London.  Burlington School was founded in 1990, and is accredited by the British Council for the teaching of English in the UK.

 

Reporting to the Marketing and Operations Director, the Marketing Officer has responsibility for B2B and other sales channels within the agreed geographical area(s), and is responsible for devising marketing strategies and sales targets, and ensuring they are met.

 

The Marketing Officer should be able to work on their own initiative but also as part of a team, and will have a thorough understanding of the language education industry.

 

Principal Responsibilities:

Recruiting and Maintaining Educational Tour Operators (ETOs):

  • To source new ETOs in agreed geographical areas
  • To manage correspondence with new, existing and prospective ETOs
  • To record new and prospective clients on the school database, and to ensure that information on existing clients is maintained and up-to-date
  • To travel within the UK and to relevant destinations overseas to promote the school, and to build relationships with new, existing and prospective ETOs

 Recruiting and Maintaining Individual Students:

  • To respond to enquiries regarding courses and accommodation
  • To follow up such enquiries to maximise the chances of a sale
  • To manage correspondence with new, existing and prospective students
  • To input student information on the school database

 Sharing Information:

  • To pass appropriate information on to relative departments
  • To participate in weekly meetings, sharing information about future arrivals and future operations of the school

Marketing Materials:

  • To assist the Marketing and Operations Director with the development of new marketing materials
  • To seek feedback from clients on marketing materials
  • To ensure marketing materials are distributed to clients
  • To create and submit adverts for industry publications and social media

Product Development:

  • To work with school management to understand the products that need to be sold and their target market.
  • To assist in development of products for new and existing markets

 Other:

  • To maintain a professional appearance and approach to enhance the reputation of the school
  • To assist the Marketing Director with any other duties within the scope, spirit and purpose of the job

  

Safeguarding Responsibilities

Burlington School is committed to safeguarding and promoting the welfare of its students, and expects all stakeholders to share this commitment. All stakeholders must be aware of their responsibilities under legislation regarding Safeguarding, Health and Safety, and the Prevent Duty.

 

It is the responsibility of all staff to promote the safeguarding the welfare of children and young persons for whom they are responsible, or with whom they come into contact. All staff must adhere to and ensure compliance with the school’s Safeguarding and Welfare Policy, and the Staff Code of Conduct at all times.

 

If, in the course of carrying out your duties, you become aware of any actual or potential risks to the safety or welfare of children in the school you must report any concerns to the school’s Designated Safeguarding Lead.

 

Burlington School is an equal opportunity employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race.

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