The University of Essex has a network of offices that supports our aims to recruit students to our University to pursue a truly transformational education.

Having specialist, in-country expertise enables us to grow our networks and local knowledge. Across all five international locations our teams recruit new international students to our campuses, forge partnerships and networks, host alumni and stakeholder events, and develop our local knowledge to enrich our students' experience. 

We also have Essex-based teams with country expertise for recruiting students from European countries, the Americas and Japan. Our worldwide regional offices are located in Africa (Lagos), The Middle East (Dubai), The Indian sub-continent (Delhi), South East Asia (Kuala Lumpur), and China (Beijing and Shanghai). 

Across these locations University teams recruit new international students to our campuses in Colchester, Southend and Loughton, forge partnerships and networks, host alumni and stakeholder events, and understand local knowledge to enrich our students' experience. 

We are now seeking a Regional Manager for our Dubai office.

  

JOB DESCRIPTION 

Job Title: Regional Manager MENA
Contract: Full-time, fixed period of three years
Hours: A notional minimum of 36 hours per week with requirement to work evenings and some weekends, with approximately 20 weeks travel a year
Salary: Dependent on experience
Location: Dubai, the United Arab Emirates 
Responsible to: This role will be on a consultancy basis and employed by the University’s partners, Future Bridge Education in Dubai. Within the University structure, the role will report to the Director of Communications and External Relations.
Purpose of the role: This role will head up our marketing and liaison function within the Middle East and North Africa (MENA) and help develop our strategic approach to the region. 

Strategy

Primary areas of focus will be: helping the University achieve student recruitment targets; developing and maintaining relationships with key partners including Higher Education Institutions (HEIs), sponsors and education agents; supporting our alumni relations programme; and raising the University’s profile in the region.

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Communications and External Relations Section 

The MENA Regional Office forms part of our network of five regional offices around the world. The Regional Offices are part of the University’s Communications and External Relations Section (CER), which is responsible for:

  • Student recruitment
  • Marketing
  • Admissions
  • Philanthropy and alumni relations
  • Communications and stakeholder engagement

Duties of the post: 

The main duties of the post will include:

1. Developing the University’s strategy for the Middle East and North Africa:

  • Producing annual regional marketing and recruitment plans that feed into and support recruitment targets and which ensure a value for money approach.
  • Taking a data-driven approach to activity and resource planning using internal and external data sources.
  • Budget management including managing regional promotional and operating budgets and evaluating spend.
  • Providing market analysis and specialist knowledge that help inform the University’s work and investment in the region.
  • Working with our partners, Future Bridge Education, on regional operations and to investigate opportunities for future development of our presence in the region.

2. Leading the regional student recruitment function and supporting regional recruitment staff to deliver against recruitment targets, including:

  • Developing an annual activity plan and budgets.
  • Using internal and external data to evaluate activities and channels and ensure that efforts are focused in the most productive areas.
  • Taking a pro-active approach to agent management including expanding the University’s agent portfolio in new markets.
  • Developing a multi-channel approach to recruitment to include schools, sponsors, local HEIs, agents and the direct channel.

3. Managing the marketing and communications function of the office, in consultation with the UK-based marketing team, to achieve maximum local impact as well as consistency with University branding and campaigns, including:

  • Working with the University’s marketing teams to ensure a consistency of approach to branding, messaging and campaign development while ensuring relevance to local audiences.
  • Supporting an advocacy-based approach to marketing by reaching out to alumni, current students, student societies and other members of the University’s MENA community.
  • Occasionally taking a lead role in events and PR activities.

4. Supporting our alumni relations strategy within the region:

  • Identifying alumni in key positions that may be of interest to the University, particularly, but not limited to, philanthropic or academic prospects.
  • Occasionally organising and hosting alumni events.
  • Maintaining relationships with current students from the region and working with MENA focused student societies at the University to build deeper understanding of the student experience.

5. Supporting existing institutional partnerships within the Middle East and North Africa and working with internal and external stakeholders to facilitate the creation of new ones.

6. Working with academic and professional services departments within the University:

  • Recommending, planning and supporting inbound visits from academic and/or senior staff where appropriate.
  • Building relationships with key internal stakeholders to help inform how decisions around product development, marketing, admissions and the research agenda.
     

The Regional Manager, MENA will work on a full-time basis and significant international travel will be required. The post-holder will have to demonstrate considerable initiative as they will be expected to represent the University at a range of events throughout the duration of their contract.

These duties are a guide to the type of work that the role holder will initially be required to undertake but may vary in detail depending on the successful candidate’s particular skills and experience. The duties and responsibilities will be subject to change over time (in consultation with the post holder). They may also be changed from time to time to meet changing circumstances and do not form part of the contract of employment.

 

PERSON SPECIFICATION (E - Essential/D - Desirable)

1. Qualifications /Training

  • Degree or equivalent level qualification. Experience of studying in the UK is an advantage - E 
  • Postgraduate or professional qualification in business or marketing - D

2. Experience/Knowledge

  • Experience of working in the Middle East, preferably in the education sector - E
  • Knowledge and experience of the international education sector including current challenges and opportunities and the competitive environment - E
  • Working within an international context and/or with individuals of different nationalities and backgrounds - E
  • Experience of channel marketing/selling - D
  • Experience of delivering and reporting against identified targets and objectives - E
  • Experience of marketing including social media and digital media, direct mail and email, publications and events - D
  • The ability to manage an extensive workload with frequently conflicting priorities - E
  • Excellent written communication skills including being able to write project reports in a variety of formats - E
  • Experience of taking a data-driven approach to planning, evaluation and monitoring and the ability to analyse data sets and report on findings - E
  • Experience of managing budgets and resources - D
  • Experience of developing institutional partnerships-D
  • Understanding of the academic research agenda - D
  • Understanding of application and admission processes in a higher education context - D

3. Skills/Abilities

  • Good interpersonal skills including networking and relationship management - E
  • Excellent written, oral and presentation skills - E
  • Recent, significant administrative experience and strong organisational skills - E
  • Fluency in English - E
  • Fluency in Arabic and/or at least one other regional language - D
  • Ability to enthuse, inspire and persuade others - E
  • Flexibility, adaptability and the ability to work on own initiative and as part of a team - E
  • Good IT skills, including Word, Excel, Outlook or similar - E
  • Attention to detail - E
  • Credibility and confidence in engaging with stakeholders, including senior managers, academics, agents, partners and sponsors - E

4. Other

  • Willingness to work, on occasion, outside usual office hours and to travel frequently and spend periods away from home as required - E

 

Terms of Appointment:

To be discussed.

Ideally, the post-holder will already be resident in the UAE, however, exceptional candidate from elsewhere will be considered.

How to apply:

Please send your CV and covering letter to: director@futurebridgeeducation.com

For an informal discussion of the role please email: vpotter@essex.ac.uk          

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