Market Manager, Onshore and EU

Location: London, West Kensington

Salary: Competitive + OT bonus

 About the role

We are looking for a dynamic, energetic, and target driven Market Manager to drive and support student recruitment from Onshore and EU based agents into our Pathways Colleges and University partners across the UK, USA and Australia.

The post holder will be also responsible for the development and management of new student recruitment channels, working with educational institutions in the EU and UK.

Reporting directly to the Regional Manager, you will have a strong understanding of international recruitment within the education sector and you will be able to demonstrate an awareness of at least one major overseas market. You will have excellent organisational skills and will be a self-starter with experience of working internationally

Key responsibilities

  • Identifying and pursuing new business opportunities in the EU Market to form an effective strategy
  • Promoting Kaplan Pathways on an on-going basis to generate new leads from our Onshore agents that recruit students from MENA Region
  • Ensuring all partner agents in the EU and the UK are given comprehensive training and have full and complete knowledge of all USA and UK partner universities.
  • Liaising effectively across the Kaplan internal network, partner universities and with key recruitment agents and educational bodies overseas
  • Driving student recruitment to achieve challenging targets for UK, US and Australia products in line with compliance requirements 
  • Delivering outstanding levels of customer service
  • Travelling across your respective regions (EU and MENA) for up to 12 weeks per year 
  • Any other activities as determined by the Regional Manager

Key Performance Indicators

  • Achievement of set market targets across products and multiple destinations  
  • Number of successfully on-boarded EU agents that are sending students to our programmes in the UK and USA
  • Maintenance of high level of service to all stakeholders in the UK and EU
  • Conversion rates from application to enrolment for students coming from all channels

Skills & Experience

  • Background in and passion for international education sales
  • Strong organisational and planning skills, self-motivated and committed to achieving   organisational goals.
  • Excellent interpersonal, negotiation, presentation and communication skills, across a wide range of audiences
  • Excellent interpersonal and communication skills
  • Cultural sensitivity and the ability to work both independently and as part of a team
  • University degree
  • Flexibility with working hours including working over weekends when required
  • Ability to prioritise and plan work effectively on tight deadlines, under pressure and with competing priorities
  • The ability to identify and manage risk and knowing when to escalate areas of risk where applicable


  • Experience working within the student recruitments from the EU Region
  • Experience working within the student recruitments from the MENA Region
  • Experience working within the international education sales to the USA universities
  • Fluent in Arabic

Application method: Please apply with a CV and covering letter highlighting why you believe you are suitable for this role,

Closing date: 15th November 2020

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If you would like to be considered for an interview under the Guaranteed Interview Scheme, please complete this form or email us on

As part of our commitment to safeguarding, successful candidates will be subject to an enhanced Disclosure and Barring Service check. 

Applicants must be able to provide proof of eligibility to work in the UK. 

About Kaplan International Pathways 

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges. 

In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities. 

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