About the Role

This role is an exciting opportunity to join the Alpha Plus Group Head office team as a Digital Marketing Executive.  The role will be varied, and will offer high exposure to senior management in the company including working with the Director of Marketing and Sales and with the CEO.

We are looking for an individual who has good knowledge and hands-on experience of generating demand using marketing automation tools, online advertising, web optimisation and social media marketing. The ideal candidate would be able to devise, manage and report on online marketing campaigns to generate leads and applications in multiple international markets. We are seeking someone who can also research and analyse online data and produce well-presented, easy to read reports. Research assignments could include price comparisons, competitor research, market opportunity reports.  

We are looking for someone who can work independently and who will generate new ideas for new markets, both home and abroad.

 Key Skills & Requirements

  • Proven success in managing marketing channels with a strong focus on Digital: SEO & CRO, Paid Search, Paid Social, eCRM & Email marketing
    Experience in email marketing, SEO, digital marketing, social media marketing
  • Experience designing and delivering online campaigns for international students would be highly desirable
  • Work with regional managers to design and develop appropriate online market for global markets would be desirable
  • Experience with website analytics tools
    Knowledge of HTML and web management (CMS)
  • Regular tracking and reporting on agreed KPIs
  • Team work & project management skills, with demonstrated ability to handle multiple tasks prioritising them efficiently in order to meet deadlines.
  • Participating in requirements gathering including user testing, website analysis and audience
  • Strong problem-solving skills
    The ability to break down complex commercial problems into their constituent parts and delivering easy to read reports
  • Strong communication skills, able to discuss and present your findings to senior managers.
  • Analytical and reporting skills – finding, collecting, and analysing data from a wide range of sources.
  • A strong work ethic
  • Able to build good relationships with senior leaders in schools and in head office.
  • Project Management skills, converting requirements into workable plans, priorities, and actions.
  • Works well and proactively in a team environment 
    Key Responsibilities

Digital Marketing

  • Write and optimise content for the Group website and social networking accounts such as Twitter
  • Plan and test foreign language search advertising, including the identification of foreign language
  • Manage and maintain the organisation’s website(s)
    Track and analyse website traffic flow and provide regular internal reports for the Group website and the other school groups
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the websites
  • Develop a digital content plan and oversee production and delivery
  • Create online banner adverts and oversee pay per click (PPC) ad management where required
  • Set up email marketing programmes using Eloqua and report of metrics
  • Work on printed material to supplement online products
  • Research (strategic and analytical)
  • Drawing business insight from education market information
  • Analytical modelling to establish - for instance - market sizes, likely growth rates, revenue potential from specific opportunities to understand the buyers around a certain school or potential school location and help to inform strategy
  • Provide analysis and modelling across a range of projects – e.g. catchment area analysis, market sizes, school fees
  • Examples of research undertaken in the past 12 months which relates to marketing our schools:Catchment area analysis: levels of fees. Listing other schools which are competing for the same pupils within 1 mile, 2 miles, 5 miles.
    In-depth analysis of HR issues including staff turnover and pupil to teacher ratios.
  • Research competitor companies to APG – both UK based companies and abroad

Alpha Plus Group is committed to safeguarding and promoting the welfare of children. The successful applicant will need to obtain an enhanced disclosure via the DBS, and have DBS (Disclosure and Barring Services) clearance. References must be provided and will be carefully checked.

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Visit company website to apply