The Company

Cambridge Education Group (CEG) is one of the world’s leading providers of pre-university academic, creative and English language courses. We provide pre-university programmes including A level, International Baccalaureate and University Foundation, as well as English Language study, to the growing market of international students seeking to enter the world’s leading universities.

The Group operates under four different brands: CATS College – high schools in Cambridge, Canterbury and London, and Boston, USA; Cambridge School of Visual & Performing Arts (CSVPA) – Art & Design, Drama and Music courses in Cambridge, UK; ONCAMPUS – teaching foundation courses to university degrees on campuses in the UK, USA and mainland Europe; and Stafford House – year-round English Language schools in Brighton, Canterbury, London and Boston and Study Holiday centres across the UK and the USA for juniors.

Job Overview

  •  Develop, manage, coordinate, and execute agreed upon annual sales plan, campaigns, and activities for Taiwan and Hong Kong to deliver recruitment and sales targets for CATS US and summer programs
  • Develop, manage, and grow key agency account portfolio for CATS Academy
  •  Support execution of global sales and marketing initiatives for the CATS Academy brand and Cambridge Education Group.
  • Work with the Admissions and Student Advice teams to support optimization of lead nurturing activity and improve conversion rates for CATS Academy

Key Working Relationships

  • Manager of Student Recruitment, CATS Academy
  • The other brand recruitment teams operating within the region – CATS UK, Stafford House, ONCAMPUS
  • The UK-based agent support, Admissions, Student Advice and conversion teams.
  • The CATS Academy marketing teams and the academic & operational teams within CATS Academy.

Key responsibilities and capabilities

  •  Lead campaign activity in the region for CATS Academy – working with agents to organise events and other promotional activity both online and offline – with the objective of making CATS Academy famous!
  • Achieve new student recruitment and revenue targets via Hong Kong, Taiwan & agents in line with enrolment growth, revenue growth, and ROI objectives
  • Support CATS Academy business unit services (pre/post sales), communication, and student retention
  • Support, develop and execute the strategy and tactics for channel diversification across the region to deliver short- term and long-term growth objectives.
  • Work with the CATS Academy sales and marketing teams on development of strategy, product development and business needs ahead of each academic year 

Key Performance Measures

  • Achievement of annual sales targets in the specified region for the recruitment for CATS Academy students, including summer, as defined and agreed annually
  • Territory and agency enrolment performance, percentage volume growth, and average enrolment performance by agency
  • Conversion rates (by product against target, by territory against target, by key agency against target, etc.)
  • Management of expenditure on sales and marketing activity within the agreed budget and against the targeted return on investment.

Person Specification

  • An individual with a proven track record of success in international student recruitment.
  • A track record of performance in student recruitment via Hong Kong agents, and the supervision of field-based salespeople is desirable
  • Excellent commercial relationship manager, motivating and developing agents partners to deliver against defined growth targets
  • Able to assimilate into and shape the Cambridge Education Group culture: innovative, flexible, energetic and entrepreneurial
  • Fluent in speaking and writing in English and Mandarin (Cantonese is an advantage) 
  • Educated to degree level or beyond
  • Willingness to travel extensively

 Key Attributes

  • Commercially astute and strong relationship manager
  • Exceptional organisational skills
  • Clear communicator, influencing skills
  •  Driven and ambitious


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