Reporting to the Regional Director (RD) South Asia, the Manager, Student Recruitment South Asia is primarily responsible for implementing the tactical and strategic international recruitment efforts in designated territory and channels within South Asia for students entering the SGU Doctor of Medicine degree program on our campuses in Grenada, UK and India. This position is responsible for achieving, within agreed budgets, all recruitment targets from the designated territory and channel and supplying critical market feedback for the further development of SGU initiatives and recruitment.


Essential Functions

·       To champion and lead recruitment efforts in designated territory for SGU (Grenada, Northumbria and Ramaiah) SOM programs from the Agent and Direct channels

·       Achieve agreed recruitment targets ensuring lowest possible cost of acquisition and within ROI measures.

·       Develop and grow SGU’s active agent network in designated territory

·       Work closely with SGU’s agents, making frequent visits to maintain relationships & establish new partner contacts at key levels.

·       Deliver regular and pertinent counsellor training to ensure agents and their staff are well-equipped to provide accurate advice to prospective students.

·       Attend exhibitions and recruitment events, providing professional educational advice and counselling services to schools, agents, parents, students.

·       Counsel and meet parents/students and offer guidance to prospective SGU students.

·       Conduct call-back calls to existing leads, cold calling of new leads and accurate reporting on CRM.

·       Co-ordinate ensuing marketing and sales campaigns/activity (together with SGU International Marketing Team) attending exhibitions, info sessions and general promotional activity as required.

·       Contribute to the recruitment team effort across South Asia where required and when there is a periodic need or shortage of staff and helping in multiple channels as required.

·       Work in closely with all members of the South Asia team to ultimately achieve and improve conversions and turn-around times in all main channels, achieving the main KPI of reaching personal goals and contributing to the overall targets in South Asia from all channels.

·       Work in close partnership with all SGU’s international Regional Managers to ensure collaborative management of agents and to maximise global recruitment opportunities.

·       Manage the initial student application process, and in close association with the Admissions Officer ensuring a smooth and efficient process at all times via CRM.

·       Support, maintain, investigate new recruitment opportunities in designated territory whenever possible and accurate reporting thereof.

·       Provide regular reports to line manager and market updates and performance updates against targets.

·       Provide market research, feedback and analysis to inform key activities in designated territory.

·       Build strong relationships with SGU functional areas (admissions, sales, marketing, academic) to ensure the highest levels of customer service, efficiency and problem resolution.

·       Ensure local information on Medical Associations, rules and regulations is current and to therefore update SGU functional areas and line Manager.

·       Support recruitment needs by visiting and supporting local agents and schools where required.

·       Conduct call back calls to existing leads, cold calling of new leads and accurate reporting on CRM.

·       Increase portfolio of feeder schools and programs, ensuring lowest possible cost of capture and within ROI measures.

·       Perform other duties as assigned.

·       Work closely in all channels with

Essential Knowledge, Skills & Abilities 

•         Demonstrated strength in negotiations

•         Student recruitment background or related (example: Admissions).

•         Sales experience general.

•         Demonstrable sales & commercial skills.

•         Knowledge of agent and or International school recruitment, preferably in India.

•         Experience of working within an international environment, preferably India.

•         Excellent interpersonal skills and experience of dealing directly with a wide variety of people including some of: students, parents, education agents and institutions.

•         Ability to make connections and good networking skills.

•         Able to work independently and as a team player, with a high level of initiative and professionalism.

•         Excellent presentation, communication and interpersonal skills.

•         Ability to meet deadlines and thrive under pressure.

•         A friendly professional manner and appearance.

•         Results-orientated, target-driven.

•         Track record of recruitment success in region in line with annual targets.


Work Environment/Physical Demands

·       This job is performed in a positive, creative and collaborative environment

·       Office location: Home based – Pan India


Hours and Travel

Travel required across designated territory in South Asia, approximately 75% of the time
Unsociable and weekend work required at certain peak periods.
Performance Measures (KPIs)

·       Annual individual recruitment targets

·       Agreed annual goals

·       Conversions and application generation.

·       Work closely, professionally and in an efficient manner with the South Asia recruitment team and colleagues across the university to help achieve overall regional targets and goals


Minimum of five (5) years working in international education industry and recruitment
 Minimum five (5) years student recruitment in Agent or Schools Channel or both
Fluent English
Degree Educated

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