ACS International Schools are looking for an experienced Digital Marketing Executive to develop, maintain and populate primary ACS digital platforms as part of a digital team. Ensures website and platforms are compelling, easy to navigate and at the forefront of digital trends. Have the ability to work as part of a digital team with shared objectives, blends creative mindset with customer experience to connect with target audiences, good communication skills with internal and external stakeholders. Effective relationships builder and influencer, good IT platform technical skills and a ‘can do’ attitude, with an exacting eye for detail.

PRINCIPAL ACCOUNTABILITIES

  • As part of the digital team build ACS’ digital presence through platforms, experiences and content, working with key stakeholders, to maximise audience engagement and conversion.
  • Develop, manage and implement inspirational digital activities that deliver against key organisational and school goals.
  • Research and anticipate digital trends to ensure ACS retains market and competitor advantage and monitor the education sector for digital developments.
  • Guide key stakeholder across the organisation on effective digital communication e.g. Partnerships, Admissions, ESS.
  • Maintain the organisation’s website to meet best practice, commercial and strategic goals and ensure it is a reliable and effective communication and recruitment channel.
  • Effectively manage digital agencies and suppliers in order to deliver development projects and ongoing support and maintain expected levels of service
  • Manage and lead on SEO and ensure the site performs well against key seo targets.
  • Work with IT, database team, Marketing, Alumni/Fundraising, Admissions, Partnerships, and external suppliers to ensure the infrastructure of the website provides the best solution for the organisation’s needs.
  • Implement agreed improvements to the website’s architecture, design and content and suggest new requirements ensuring the website is always up to date and conforms to policies and regulations, including data protection.
  • Manage domain names and digital registrations.
  • Work with Head of Brand to manage PPC agency and campaigns to drive results and ensure cost efficiency.
  • Working with the Head of Brand ensure content and tone of voice is on-brand and on-message to all audiences.
  • Establish clear metrics, KPI’s and PI’s. Ensure return on investment are in line with targets and goals.
  • Manage budgets at project level and ensure effective prioritization of resources to achieve objectives.

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED

  • Track record in CMS management
  • Strong agency and supplier management experience
  • Excellent SEO knowledge and experience of SEO tools
  • Strong UX knowledge
  • Google analytics experience
  • Understanding of ppc and campaign planning
  • Good communication, digital & writing skills.
  • Good IT skills - Word, Excel and PowerPoint packages, email, video-editing useful

This is a full-time role based at ACS Cobham, working Monday to Friday either 8.00am to 4.00pm or 9.00am to 5.00pm. The role will require flexibility and travel to ensure delivery, including to the UK campuses, London and the Gulf/Doha.

The role involves some weekend working/travel. ACS celebrates diversity as an equal opportunities employer and is committed to safeguarding and promoting the welfare of children and young people and, as an employee of ACS, you are expected to share this commitment. This position is therefore subject to an enhanced Disclosure and Barring Service Check.

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