Head of Marketing Operations

Contract: Permanent, full-time
Location: Southwark, London


Trinity College London is an international exam board, with a rich cultural heritage and a positive, supportive approach to assessment and development. What sets us apart is our focus on the learner and our strong reputation for innovation and achievement based on the delivery of flexible styles of learning and teaching. We provide recognised and respected qualifications in a range of communications-based subjects, including the English Language, communication skills, music and drama.

Our exams and assessments are designed to help learners fulfil their own individual talents and abilities. Today we deliver over 850,000 assessments each year worldwide. Our international network is expanding quickly, and we now provide qualifications in more than 60 countries around the world.

 

About the role

In the role of Head of Marketing Operations, you will be leading the central marketing operations team, responsible for product marketing, messaging, website, user experience and search engine optimisation for all markets, products and customer types.

Define brand positioning for products based on clear differentiation
Develop go-to-market plans
Develop stakeholder communication plans for new and revised qualifications
Develop and optimise marketing collateral, including web content and campaign assets
Develop supporting promotional assets, e.g. testimonials, videos, imagery
Measure effectiveness of content against planned outcomes
Optimise user experience, customer journeys and conversion rates
Ensure coherence of marketing proposition and key messaging
Uphold and exemplify brand values and guidelines
Plan, implement and manage Trinity’s search engine optimisation strategy
 

About You   

Ability to work in a complex, fast-paced competitive environment
Strong team leadership and management skills
Outstanding written and verbal communication skills, eloquent and clear
Strong understanding of modern B2B marketing. Need to have familiarity with concepts such as lead management, demand generation and nurturing
Strong understanding of digital B2C marketing.
Excellent inbound marketing skills
Technical and practical knowledge of search engine optimisation
Strong UX and conversion rate optimisation skills
Familiarity with up-to-date CMS and CRM solutions
In-depth knowledge of the global English Language assessment market.

 
Our Benefits

Trinity provides a work environment that is stimulating, inspiring and fair. Our approach to Reward values our employees while ensuring each person’s contribution makes us great as an organisation.

As an employee, you’ll enjoy a range of benefits including private health insurance, generous annual leave, regular social events, employee assistance programme, cycle to work scheme, training and development and a non-contractual annual bonus scheme plus more.

 

Our commitment

Trinity College London is an equal opportunities employer and our talented people come from all walks of life. Trinity is open to all applicants from different backgrounds and we are committed to building a more diverse and inclusive workplace. All applications are dealt with in the strictest of confidence.

 

How to Apply

To apply, please send a full CV with a covering letter, clearly explaining your interest and suitability for the role and responding to the knowledge, skills and experience requires for the role to recruitment@trinitycollege.co.uk.

We are committed to the safeguarding and protection of the children and young people that we work with. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across the organisation. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks.

Upon successful appointment into the role, you will be required to complete our vetting procedures as with all Trinity College London SELT employees. This is carried out by a 3rd party supplier and our standard background checks consist of Right to Work in the UK, Identity Check, Employment History check, Financial Probity Check, Highest Academic Qualifications Check and a basic DBS check.

 

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