Marketing Manager

This is an exciting opportunity to join the Marketing department at d’Overbroeck’s. Reporting to the Head of Marketing, the Marketing Manager will have responsibility for the implementation of multi-channel marketing strategies, maintaining and building on the communications with key stakeholders, such as students and their families.

The School 

d’Overbroeck’s is a co-educational independent day and boarding school in Oxford for students aged 11 – 18. The school roll currently stands at c 650, and this is set to grow in the coming years. 

The school was founded in 1977. Initially, only a sixth form, d’Overbroeck’s successfully pursued a policy of extending its age range, becoming an all-through 11 – 18 school in 2005. 

In a city and a county which boast a good number of independent schools with resounding names and long histories, d’Overbroeck’s has, in a comparatively short time, established itself as a thriving, forward-looking and highly successful school with a robustly distinctive ethos, an outstanding staff team, and a strong reputation for the quality of its educational and pastoral provision. 

The school is currently in a phase of rapid growth and expansion. 

In September 2017 all sixth form teaching moved to its new site at 333 Banbury Road and the d’Overbroeck’s International School moved into the Swan Building, which was previously used for sixth form teaching. 

Role responsibilities 

Working with the Marketing Executive, and liaising with the Head of Marketing, the Marketing Manager will be responsible for: 

  • Implementing integrated multi-channel marketing communication plans for key stakeholders such as potential students and their families, partners, current students and families, alumni and staff across the school
  • Supporting the design, development, production and delivery of marketing collateral to support our communications with our various target groups
  • Implementing the set-up and successful execution of cost-effective advertising, PR and social media campaigns
  • Creating and executing e-mail marketing campaigns to support new student recruitment, to support the retention of our existing students and build relations with alumni
  • Maximising the effectiveness of content marketing through the website – such as blogging, and newsletters
  • Supporting our Regional Managers, agents and partners by ensuring they have the collateral they need; this includes managing the creation of collateral for our sales’ toolkit such as PowerPoint Presentations, banners, flyers, videos etc. for exhibitions, conferences, and visits.
  • Leading on alumni network development

Person Specification 

We would expect the successful candidate to be able to: 

  • Produce and oversee the production of quality marketing communications with the right messages for the right audiences reflecting brand guidelines and brand values.
  • Produce good quality social media campaigns, newsletters, partner updates, student profiles.
  • Work well with agencies to coordinate the delivery of high-quality marketing collateral on time
  • Identify opportunities to develop new content to inform and train our regional managers, partners and other stakeholders
  • Plan effectively e.g. planning social media campaign with key messages, actions and measures of performance
  • Analyse data to make better marketing decisions
  • Be versatile, proactive and able to use initiative. It will important to be good at working under pressure and prioritising tasks and be able to cope with competing and changing demands and deadlines

Key Skills/Experience 

It would be advantageous to be able to demonstrate: 

  • exceptional verbal and written communication skills, with the ability to adapt style to convey the relevant messages accurately and effectively
  • strong interpersonal skills to build effective relationships with a variety of stakeholders
  • accuracy and outstanding attention to detail are key as is the desire and ability to take ownership of tasks and to see them finished on time and to a high standard
  • knowledge and experience of managing the design and production of materials
  • highly digitally and social media literate
  • an understanding of and empathy with the independent schools’ sector
  • excellent IT skills; likely to have some design/creative skills 

Salary and hours

Salary range: £30k - £35k
Hours: 0900 – 1700

Application Process

To be considered please click on "Apply For This Job" and upload your CV and a Cover Letter which clearly explaining your interest and suitability for the role; your salary expectations; along with confirmation of your availability.

Successful candidates will be contacted directly. 

Applicants must have the right to work in the UK.

Apply for this job