Job purpose

To deliver Oxford International Education Group’s recruitment objectives in China and through the China based agent networks through the implementation of sales and marketing activity plans.

The role requires exceptional interpersonal skills including the ability to build strong internal and external relationships, the ability to communicate clearly and concisely across a diverse set of audiences, negotiation and influencing skills. The successful candidate will be enthusiastic, target-driven, and a strong team player with a flexible approach to work. The role will involve extensive recruitment travel through China with potential trips to other regions as required. 

Main duties and responsibilities

  • To work with the Regional Director, China, the Global Recruitment Director for Schools and Regional Manager for China to achieve recruitment targets in China and through China based agents. 
  • To work with colleagues across Marketing and Student Recruitment to develop particular priority markets and accounts in China for d’Overbroeck’s and Oxford Tutorial College, and to prepare and implement regionally-focused activity plans.
  • To build effective working relationships with the schools colleges and deliver collaborative recruitment activities to achieve enrolment targets.
  • To develop a strong understanding of Oxford International’s brand identity including: overall brand positioning, individual brand messaging, programme propositions and the unique positioning, provision and strengths of the schools with a view to promote our key services to students, parents, agents and other institutions in China. 
  • To be fully conversant with the admissions and UKVI policies and procedures to ensure that all recruitment activities are compliant. 
  • To attend recruitment events and advise/counsel student enquirers/applicants.
  • To drive effective relationships including the management of existing agents in China, identifying potential new representation and offering training for our partners. With direction from the Regional Director and in collaboration with colleagues from across the Marketing and Student Recruitment department, to support effective communications across the company’s network.
  • To provide comprehensive reports on regional visits, to disseminate these reports appropriately within the organization, and to ensure that market intelligence gained through recruitment activity is fed back to colleagues within the Marketing and Student Recruitment Department for schools to inform future activity and the development of new products and services.
  • To work collaboratively with other colleagues in the recruitment team in disseminating and providing training for staff across the schools who are engaged in student recruitment activities.

Person specification

Statutory requirements

  • Eligibility to live and work in in China
  • Undergo an Enhanced DBS disclosure check or overseas equivalent


  • Educated to degree level
  • Experience and knowledge
  • Experience of working collaboratively with other departments to ensure the delivery of an effective student recruitment strategy
  • Experience of using database systems and CRM for student recruitment
  • Knowledge of the international education sector would be an advantage

Skills and abilities

  • Excellent communication skills
  • Plans, prioritises and organises work to achieve objectives on time
  • Works collaboratively in a team and where appropriate across or with different professional groups
  • Ability to undertake business travel of up to 20 weeks a year in China and work some evenings and weekends as and when requested
  • Proficiency in English and Mandarin are essential

Personal qualities

  • Has a highly organised approach to work
  • A positive, ‘can-do’ approach to work
  • Flexible and able to adapt to changing priorities
  • Committed to producing the work of the highest standard and to deadlines
  • Resilience and tenacity

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

To Apply:

To be considered please click on "Apply For This Job" and upload your CV and a Cover Letter clearly explaining your interest and suitability for the role; your salary expectations; along with confirmation of your availability.

Successful candidates will be contacted directly.

Apply for this job