About us 

Times Higher Education (THE) attract more than 14 million student a year to www.timeshighereducation.com

THE Student is a dynamic new digital platform designed to provide the higher education community with opportunities to engage with these students in one place. Informative, vibrant and empowering, it acts as a powerful referral engine, connecting students and parents to the information and universities that sit outside of the rankings. The platform is a natural home for the data and services they need to make one of the biggest decision of their lives – who to trust with their education. 

About the Role

We are seeking a strong, self-starter to join our busy Marketing department. This role will be a critical player in the webinar marketing delivery. The right candidate demonstrates an unbridled passion for marketing and creativity as well as the ability to write strong and engaging copy.

You will lead on webinar marketing strategy and delivery as well as support the team in delivering the marketing strategy and tactical execution of campaigns for the broad portfolio of student events.

This role will suit someone who has a high level of written English and has previously worked in an event marketing role.

Key Responsibilities 

  • Lead on delivery and starategy planning for all Student Webinars (including planning, promotion, execution, optimization, measurement)
  • Work with the Content team to build a rolling 12-month webinar calendar, aligned to key dates within international Higher Education and business objectives.
  • Create comprehensive event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure event is executed on time and on budget.
  • Drive web traffic to the Times Higher Education Event pages through social, email, partnerships and other key activities
  • Generate webinar reporting framework to surface insights to leadership and content teams as well as  inform the strategic direction for future Student webinars.
  • Generate a webinar case study frame work to use as a sales tool for the commercial and corporate sales teams
  • Work with the corporate and commercial  sales teams to deliver, and track qualified leads
  • Deliver integrated global marketing campaigns to acquire registrations and live event attendees
  • Liaising with key associations/partners and organisations to maximise visibility
  • Copywriting, proofreading of marketing collateral, liaising with designers, sub-editors
  • Keeping the events websites up to date with fresh content and new speakers
  • Create, implement and manage engaging email marketing campaigns and newsletters using the Mailchimp email system including copywriting, design, testing and deployment through to reporting
  • Coordinate uploading and organising of post-event content
  • Support the monitoring of the events email inbox
  • Supporting the wider marketing team when needed

Experience and Skills 

  • 5+ years of proven experience in a similar role
  • Creative thinker with a passion for storytelling and doing things differently
  • Confident and talented self-starter who is able to hit the ground running
  • Commercially astute and entrepreneurial outlook
  • Ability to work to agreed deadlines, working well under pressure
  • Excellent planning and organisational skills in order to manage and prioritise workload
  • Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
  • Interested in international higher education
  • MS Office essential – Word, Excel and PowerPoint
  • Educated to a degree level

 

To apply for the role click 'APPLY' and submit a CV and covering letting on our company site.

THE are proud to be an equal opportunities employer. We recognise that we are all different. Great strength is born through different perspectives and experiences. That is why we are committed to our mission of creating an inclusive culture that enables our people to feel able to bring their whole selves to work. Part-time, full-time, job share or flexible working considered

 

Visit company website to apply